Good read Sunday NYT
The gambling industry and its allies got their way with lawmakers after showering them with donations, gifts and dubious arguments.
TOPEKA, Kan. — Representative John Barker, a cattle breeder, retired judge and chairman of one of the most powerful committees in the Kansas legislature, had a glass of 30-year Redbreast Irish whiskey in his hand and a Don Tomas cigar from Honduras in his mouth.
Both had been passed to him as he entered a party a few blocks from the State Capitol. It was co-sponsored by lobbyists who had recently turned to Mr. Barker for help legalizing sports betting in Kansas.
“They keep a special bottle for me up there — they know I like it,” he said of the lobbyists as he surveyed the crowded room. “I’m in my element when I have a whiskey and a cigar.”
It was the eve of the vote on Mr. Barker’s long-debated gambling bill, a muggy spring night in April. This was the latest stop in a relentless nationwide campaign to bring sports betting to tens of millions of mobile phones, in what has been the fastest expansion of legalized gambling in American history.
Less than five years ago, betting on sports in the United States was prohibited under federal law except in Nevada casinos and a smattering of venues in other states. Sports leagues argued that the ban safeguarded the integrity of American sports, while consumer watchdogs warned that legal gambling could turn fans into addicts. In countries like Britain, sports gambling free-for-alls had left trails of addiction.
But in 2018, the Supreme Court ruled that the federal prohibition was unconstitutional.
DraftKings and FanDuel, giants in the fast-growing field of fantasy sports, had already mobilized an army of former regulators and politicians to press for sports betting in state capitals. Soon, in a crucial reversal, sports leagues overcame their antipathy toward gambling, which they came to see as a way to keep increasingly distracted audiences tuned in. Casino companies also hopped on board.
It was a market, the industry hoped, that could be worth billions a year. And so they set out to seize it.Gambling companies and their allies deployed a bare-knuckled lobbying campaign, showering state lawmakers with money, gifts and visits from sports luminaries and at times using deceptive arguments to extract generous tax breaks and other concessions, according to a New York Times investigation. It was based on thousands of pages of documents and communications obtained in part through open-records requests and interviews with dozens of industry and state officials.
Industry lobbyists, for example, dazzled lawmakers with projections about the billions of dollars that states could expect to collect in taxes from sports betting — projections that, at least so far, have often turned out to be wildly inflated, according to a Times analysis of state tax data.
The gambling industry managed to scare state lawmakers into keeping tax rates low, in part by trotting out data about a sprawling underworld of illegal gambling. The Times found that those figures, which suggested that Americans were placing as much as $400 billion of illicit bets each year, were unreliable.
In state after state, while lobbyists for sports-betting firms, casino companies and professional leagues cultivated friendly relationships with lawmakers and regulators, the interests of taxpayers and people at risk of gambling problems were often on the back burner, if they were represented at all.
“We don’t have the manpower that the industry does,” said Brianne Doura-Schawohl, a lobbyist for the National Council on Problem Gambling who has been in more than two dozen state capitals as lawmakers voted on sports-betting packages. “They have gaggles of lobbyists in every state.”
The results of the lobbying campaign have been stunning: 31 statesand Washington, D.C., permit sports gambling either online or in person, and five more have passed laws that will allow such betting in the future.
Many of those states did so on terms that were remarkably favorable to the gambling industry.
Few imposed restrictions on companies using promotional offers — such as “risk-free” wagers, in which customers are reimbursed for losing bets — to lure neophyte gamblers. Those tactics have been banned in some countries because of their potential to hook people predisposed to compulsive gambling.
In 18 states, however, the promotions are not only permitted. They are also tax deductible, allowing gambling companies to exclude at least some of the cost of the freebies from their taxable income. In other words, state governments are subsidizing the promotions.
In various states, the gambling industry helped defeat a measure to ban betting ads during sports broadcasts, pushed through legislation that included minimal funding to fight gambling addiction and derailed a bill to stop two companies run by the same woman from offering both sports bets and payday loans.
Even some of the industry’s onetime backers now say that they paid insufficient attention to the risk that gambling would cause waves of addiction.
The vast and largely unopposed influence of the gambling lobby has been on especially stark display in Topeka this year.
Lawmakers in Kansas rewarded major political donors, some of whom used networks of shell companies and political action committees to skirt campaign finance laws, with legislative handouts and lucrative licenses.
The same month that Mr. Barker was enjoying lobbyists’ cigars and whiskey, he was also inserting provisions into the gambling legislation that would transform an already generous bill into what some supporters acknowledged was an outrageous giveaway.
And at the industry’s behest, Kansas lawmakers halved the tax rate on gambling companies’ revenue. Even as Kansans placed $350 million of bets this fall, the state collected less than $271,000 in taxes.
“These states have leverage — they are just getting outmaneuvered,” said Joe Weinert, executive vice president at Spectrum Gaming Group, which analyzes the gambling industry. “The legislators have a fiduciary responsibility to the taxpayers to get the maximum amount possible. But these companies are just laughing all the way to the bank.”
The rapid rise of online sports betting has radically changed how millions of people consume sports and enabled them to legally engage in potentially addictive behavior from the comfort of their living rooms.
In the first half of this year, Americans placed an average of nearly $8 billion per month in legal sports bets, compared with less than $1 billion a month three years earlier, according to SportsHandle, a trade publication. By 2026, some analysts predict, the average could hit $20 billion a month.
Ads for sports-betting apps blanket the airwaves and emblazon the walls of stadiums and arenas, some of which let fans place bets at in-person kiosks.
During game broadcasts, betting odds scroll across screens and ads cajole viewers to wager on the outcomes.
One sports network is now named for a gambling company, while another is operated by one. Some hosts and reporters spend as much time covering betting on sports as they do covering the sports themselves.
Top NASCAR drivers and their teams are paid to promote sports betting; professional baseball and hockey players recently won their leagues’ blessings to sign their own endorsement deals.
Gambling companies and their partners say this shift is providing states much-needed revenue and sports leagues with more-engaged fans at a time of dwindling viewership.
But the gambling industry views sports betting as a steppingstone to an even loftier ambition: the legalization of online casino gambling, in which Americans would be able to wager on poker and other games anywhere with an internet connection. Six states already permit some so-called iGaming, and lobbyists are pressing more states to follow suit.
“It is time for your state to add iGaming,” Jason Robins, the chief executive of DraftKings, told lawmakers at a recent conference that his company sponsored. “Not in the future, but now.”
A sports fanatic, Mr. Kudon worked at the international law firm Orrick. His specialty was helping young industries navigate regulatory and legislative challenges in state capitals. He had battled the cable industry on behalf of the satellite television companies Dish Network and DirecTV. Now he was looking for his next fight.
Fantasy sports — in which people select real professional athletes for imaginary teams that compete based on the statistical performances of players in actual games — had been around for years. But companies like FanDuel and DraftKings were turning it into a big business by allowing people to stake money on their fantasy teams.
The trouble was that by introducing money into the equation, fantasy sports appeared to be crossing the line into sports gambling, which was illegal in most states.
Mr. Kudon pitched FanDuel, whose radio ad he had recently heard, on a strategy to pre-emptively affirm the legality of its service. FanDuel, founded in 2009 after a group of acquaintances hatched the idea at the South by Southwest festival in Texas, hired him. Next, Mr. Kudon signed up DraftKings, which three friends had started in a Massachusetts apartment in 2012.
“We needed a national strategy,” Mr. Kudon said in an interview, recalling his thought process at the time. “We need to go out there and pass 10, 15 bills and get ahead of this.”
An early step was to recruit — and pay — experts to argue to state officials that fantasy sports was not gambling.
One expert paid by DraftKings, Abraham J. Wyner, a University of Pennsylvania statistics professor, testified that in fantasy sports, “players with the most skill will usually and consistently defeat players with less skill.” By that logic, fantasy sports didn’t constitute gambling, which many states defined as a “game of chance.”
Mr. Kudon and his clients assembled an all-star team of lawyers and former government officials, including Martha Coakley, who had been the attorney general of Massachusetts. In testimony to and conversations with state officials, Ms. Coakley and other lobbyists cited arguments made by the industry-bankrolled studies and legal memos.
“We firmly believe that this is a game of skill that is legal in Massachusetts,” Ms. Coakley told the state Gaming Commission, which proceeded to permit fantasy-sports contests with money riding on the result.
And they began doling out millions in campaign contributions. Since 2016, FanDuel and DraftKings alone have donated more than $2.6 million to state politicians and political parties, according to data maintained by OpenSecrets, a campaign finance watchdog. The companies have spent another $114 million to try to influence state ballot measures to legalize sports betting.
By the end of 2017, 19 states had passed bills legalizing fantasy sports. Almost all were written with help from Mr. Kudon’s team. Most other states continued to allow fantasy sports, without explicitly authorizing it.
As Mr. Kudon pushed to permit fantasy sports, a legal battle was underway in New Jersey that would determine whether his clients and others would be able to offer full-fledged sports betting.
In 2012, the state’s governor, Chris Christie, signed a bill to legalize sports betting. The goal was to revitalize Atlantic City, whose once-bustling boardwalk casinos were struggling.
But the New Jersey act was in open defiance of a federal law that banned sports betting outside Nevada and a few other locations.
The major U.S. sports leagues, as well as the National Collegiate Athletic Association, sued to strike down New Jersey’s law. They argued that sports betting could cast suspicions on the integrity of athletic competitions.
The Justice Department sided with the leagues in defense of the federal ban.
At the time, the casino industry was divided over whether to support online gambling. The success of DraftKings and FanDuel persuaded more traditionalists that the days of brick-and-mortar dominance were all but over.
“Fantasy sports had shown us just what the potential was,” said Geoff Freeman, who ran the American Gaming Association, a trade group largely composed of casinos, from 2013 to 2018. “We knew we needed to get smarter.”
Mr. Freeman assigned staff to study the potential for traditional casinos to get into online sports betting. The group soon released a study claiming that widely available sports betting could lead to more than 200,000 jobs in the United States.
The gambling association joined New Jersey in defending its law. The state had already lost six times in various federal courts. Then, in June 2017, the U.S. Supreme Court agreed to hear the case.
The biggest potential hurdle were the sports leagues, Mr. Kudon believed. For a century, the leagues had regarded gambling as radioactive, arguing that the federal ban safeguarded the integrity of American sports. For Major League Baseball in particular, there was a history of scandals involving people like Pete Rose, who was caught betting on his team’s games.
In 2017, Mr. Kudon visited Major League Baseball’s headquarters in Manhattan with Mr. Robins, the chief executive of DraftKings, according to people familiar with the meeting. The league, Mr. Robins argued, should join forces with DraftKings and FanDuel. Sports betting was coming, so baseball executives might as well push to legalize it in a manner that granted them some control — and cash.
Some of the executives were receptive. The league’s chief legal officer, Dan Halem, noted that one of the sport’s weaknesses — the slow pace of its games — could become a strength. The longer games lasted, the more opportunities there would be for in-game betting on things like the speed of an upcoming pitch.
The meeting ended with promises to stay in touch.
On Dec. 4, 2017, the Supreme Court held oral arguments in the New Jersey case.
Comments from the justices — including Chief Justice John G. Roberts, who in private practice had represented the American Gaming Association — suggested they were likely to overturn the federal ban.
Mr. Kudon was in the audience, sitting on a wooden bench alongside Mr. Robins. Outside the court afterward, he bumped into Mr. Halem of Major League Baseball.
“We owe you a call,” Mr. Halem told Mr. Kudon.
That follow-up soon came.
Four weeks later, on New Year’s Day, Mr. Kudon signed a deal to represent the M.L.B. and N.B.A. It was a coup: At the same time that the leagues were publicly fighting against sports betting at the Supreme Court, they had found common cause with gambling companies that were pushing state lawmakers to allow exactly that. (The Professional Golfers Association Tour would soon hire Mr. Kudon, too.)
In May 2018, the Supreme Court struck down the federal ban on sports gambling, ruling it infringed on states’ rights. It was the moment Mr. Kudon and his clients had been preparing for.
They had already been working with lawmakers in numerous states who were eager to hobnob with current and former sports officials who had been star players.
Lawmakers in states like West Virginia passed “trigger laws” to authorize sports betting as soon as the court’s ruling came down. Lawmakers in other states also introduced sports-betting legislation.
Baseball and basketball leagues, sensing an opportunity to make money, had their own set of demands.
One was that they wanted betting companies to be required to use data from the sports leagues. The leagues could then charge for that data.
In Michigan, the leading champion of sports betting in the legislature was Representative Brandt Iden. He was among a group of lawmakers whom the P.G.A. Tour hosted at its headquarters in Ponte Vedra Beach, Fla., for golf, dinner and drinks.
Mr. Iden and his colleagues met there with officials from the tour, the N.B.A. and M.L.B., as well as lobbyists from Mr. Kudon’s team, who urged them to require betting companies to use the leagues’ data. Months later, Mr. Iden included that mandate in the bill he introduced. (He did not respond to requests for comment.)
The bill passed and would become a model in other states. Online sports betting got underway in Michigan in January 2021. Mr. Iden left the legislature and became the top lobbyist for Sportradar, which provides data from the leagues to gambling companies.
continued
The gambling industry and its allies got their way with lawmakers after showering them with donations, gifts and dubious arguments.
TOPEKA, Kan. — Representative John Barker, a cattle breeder, retired judge and chairman of one of the most powerful committees in the Kansas legislature, had a glass of 30-year Redbreast Irish whiskey in his hand and a Don Tomas cigar from Honduras in his mouth.
Both had been passed to him as he entered a party a few blocks from the State Capitol. It was co-sponsored by lobbyists who had recently turned to Mr. Barker for help legalizing sports betting in Kansas.
“They keep a special bottle for me up there — they know I like it,” he said of the lobbyists as he surveyed the crowded room. “I’m in my element when I have a whiskey and a cigar.”
It was the eve of the vote on Mr. Barker’s long-debated gambling bill, a muggy spring night in April. This was the latest stop in a relentless nationwide campaign to bring sports betting to tens of millions of mobile phones, in what has been the fastest expansion of legalized gambling in American history.
Less than five years ago, betting on sports in the United States was prohibited under federal law except in Nevada casinos and a smattering of venues in other states. Sports leagues argued that the ban safeguarded the integrity of American sports, while consumer watchdogs warned that legal gambling could turn fans into addicts. In countries like Britain, sports gambling free-for-alls had left trails of addiction.
But in 2018, the Supreme Court ruled that the federal prohibition was unconstitutional.
DraftKings and FanDuel, giants in the fast-growing field of fantasy sports, had already mobilized an army of former regulators and politicians to press for sports betting in state capitals. Soon, in a crucial reversal, sports leagues overcame their antipathy toward gambling, which they came to see as a way to keep increasingly distracted audiences tuned in. Casino companies also hopped on board.
It was a market, the industry hoped, that could be worth billions a year. And so they set out to seize it.Gambling companies and their allies deployed a bare-knuckled lobbying campaign, showering state lawmakers with money, gifts and visits from sports luminaries and at times using deceptive arguments to extract generous tax breaks and other concessions, according to a New York Times investigation. It was based on thousands of pages of documents and communications obtained in part through open-records requests and interviews with dozens of industry and state officials.
Industry lobbyists, for example, dazzled lawmakers with projections about the billions of dollars that states could expect to collect in taxes from sports betting — projections that, at least so far, have often turned out to be wildly inflated, according to a Times analysis of state tax data.
The gambling industry managed to scare state lawmakers into keeping tax rates low, in part by trotting out data about a sprawling underworld of illegal gambling. The Times found that those figures, which suggested that Americans were placing as much as $400 billion of illicit bets each year, were unreliable.
In state after state, while lobbyists for sports-betting firms, casino companies and professional leagues cultivated friendly relationships with lawmakers and regulators, the interests of taxpayers and people at risk of gambling problems were often on the back burner, if they were represented at all.
“We don’t have the manpower that the industry does,” said Brianne Doura-Schawohl, a lobbyist for the National Council on Problem Gambling who has been in more than two dozen state capitals as lawmakers voted on sports-betting packages. “They have gaggles of lobbyists in every state.”
The results of the lobbying campaign have been stunning: 31 statesand Washington, D.C., permit sports gambling either online or in person, and five more have passed laws that will allow such betting in the future.
Many of those states did so on terms that were remarkably favorable to the gambling industry.
Few imposed restrictions on companies using promotional offers — such as “risk-free” wagers, in which customers are reimbursed for losing bets — to lure neophyte gamblers. Those tactics have been banned in some countries because of their potential to hook people predisposed to compulsive gambling.
In 18 states, however, the promotions are not only permitted. They are also tax deductible, allowing gambling companies to exclude at least some of the cost of the freebies from their taxable income. In other words, state governments are subsidizing the promotions.
In various states, the gambling industry helped defeat a measure to ban betting ads during sports broadcasts, pushed through legislation that included minimal funding to fight gambling addiction and derailed a bill to stop two companies run by the same woman from offering both sports bets and payday loans.
Even some of the industry’s onetime backers now say that they paid insufficient attention to the risk that gambling would cause waves of addiction.
The vast and largely unopposed influence of the gambling lobby has been on especially stark display in Topeka this year.
Lawmakers in Kansas rewarded major political donors, some of whom used networks of shell companies and political action committees to skirt campaign finance laws, with legislative handouts and lucrative licenses.
The same month that Mr. Barker was enjoying lobbyists’ cigars and whiskey, he was also inserting provisions into the gambling legislation that would transform an already generous bill into what some supporters acknowledged was an outrageous giveaway.
And at the industry’s behest, Kansas lawmakers halved the tax rate on gambling companies’ revenue. Even as Kansans placed $350 million of bets this fall, the state collected less than $271,000 in taxes.
“These states have leverage — they are just getting outmaneuvered,” said Joe Weinert, executive vice president at Spectrum Gaming Group, which analyzes the gambling industry. “The legislators have a fiduciary responsibility to the taxpayers to get the maximum amount possible. But these companies are just laughing all the way to the bank.”
The rapid rise of online sports betting has radically changed how millions of people consume sports and enabled them to legally engage in potentially addictive behavior from the comfort of their living rooms.
In the first half of this year, Americans placed an average of nearly $8 billion per month in legal sports bets, compared with less than $1 billion a month three years earlier, according to SportsHandle, a trade publication. By 2026, some analysts predict, the average could hit $20 billion a month.
Ads for sports-betting apps blanket the airwaves and emblazon the walls of stadiums and arenas, some of which let fans place bets at in-person kiosks.
During game broadcasts, betting odds scroll across screens and ads cajole viewers to wager on the outcomes.
One sports network is now named for a gambling company, while another is operated by one. Some hosts and reporters spend as much time covering betting on sports as they do covering the sports themselves.
Top NASCAR drivers and their teams are paid to promote sports betting; professional baseball and hockey players recently won their leagues’ blessings to sign their own endorsement deals.
Gambling companies and their partners say this shift is providing states much-needed revenue and sports leagues with more-engaged fans at a time of dwindling viewership.
But the gambling industry views sports betting as a steppingstone to an even loftier ambition: the legalization of online casino gambling, in which Americans would be able to wager on poker and other games anywhere with an internet connection. Six states already permit some so-called iGaming, and lobbyists are pressing more states to follow suit.
“It is time for your state to add iGaming,” Jason Robins, the chief executive of DraftKings, told lawmakers at a recent conference that his company sponsored. “Not in the future, but now.”
A Fateful Radio Ad
If you had to pick a moment when the campaign to convince states to legalize sports betting started taking shape, you might choose the day in 2014 when a lobbyist named Jeremy Kudon heard a radio ad about how people could win a “boatload of money” through fantasy sports.A sports fanatic, Mr. Kudon worked at the international law firm Orrick. His specialty was helping young industries navigate regulatory and legislative challenges in state capitals. He had battled the cable industry on behalf of the satellite television companies Dish Network and DirecTV. Now he was looking for his next fight.
Fantasy sports — in which people select real professional athletes for imaginary teams that compete based on the statistical performances of players in actual games — had been around for years. But companies like FanDuel and DraftKings were turning it into a big business by allowing people to stake money on their fantasy teams.
The trouble was that by introducing money into the equation, fantasy sports appeared to be crossing the line into sports gambling, which was illegal in most states.
Mr. Kudon pitched FanDuel, whose radio ad he had recently heard, on a strategy to pre-emptively affirm the legality of its service. FanDuel, founded in 2009 after a group of acquaintances hatched the idea at the South by Southwest festival in Texas, hired him. Next, Mr. Kudon signed up DraftKings, which three friends had started in a Massachusetts apartment in 2012.
“We needed a national strategy,” Mr. Kudon said in an interview, recalling his thought process at the time. “We need to go out there and pass 10, 15 bills and get ahead of this.”
An early step was to recruit — and pay — experts to argue to state officials that fantasy sports was not gambling.
One expert paid by DraftKings, Abraham J. Wyner, a University of Pennsylvania statistics professor, testified that in fantasy sports, “players with the most skill will usually and consistently defeat players with less skill.” By that logic, fantasy sports didn’t constitute gambling, which many states defined as a “game of chance.”
Mr. Kudon and his clients assembled an all-star team of lawyers and former government officials, including Martha Coakley, who had been the attorney general of Massachusetts. In testimony to and conversations with state officials, Ms. Coakley and other lobbyists cited arguments made by the industry-bankrolled studies and legal memos.
“We firmly believe that this is a game of skill that is legal in Massachusetts,” Ms. Coakley told the state Gaming Commission, which proceeded to permit fantasy-sports contests with money riding on the result.
And they began doling out millions in campaign contributions. Since 2016, FanDuel and DraftKings alone have donated more than $2.6 million to state politicians and political parties, according to data maintained by OpenSecrets, a campaign finance watchdog. The companies have spent another $114 million to try to influence state ballot measures to legalize sports betting.
By the end of 2017, 19 states had passed bills legalizing fantasy sports. Almost all were written with help from Mr. Kudon’s team. Most other states continued to allow fantasy sports, without explicitly authorizing it.
In Open Defiance
As Mr. Kudon pushed to permit fantasy sports, a legal battle was underway in New Jersey that would determine whether his clients and others would be able to offer full-fledged sports betting.
In 2012, the state’s governor, Chris Christie, signed a bill to legalize sports betting. The goal was to revitalize Atlantic City, whose once-bustling boardwalk casinos were struggling.
But the New Jersey act was in open defiance of a federal law that banned sports betting outside Nevada and a few other locations.
The major U.S. sports leagues, as well as the National Collegiate Athletic Association, sued to strike down New Jersey’s law. They argued that sports betting could cast suspicions on the integrity of athletic competitions.
The Justice Department sided with the leagues in defense of the federal ban.
At the time, the casino industry was divided over whether to support online gambling. The success of DraftKings and FanDuel persuaded more traditionalists that the days of brick-and-mortar dominance were all but over.
“Fantasy sports had shown us just what the potential was,” said Geoff Freeman, who ran the American Gaming Association, a trade group largely composed of casinos, from 2013 to 2018. “We knew we needed to get smarter.”
Mr. Freeman assigned staff to study the potential for traditional casinos to get into online sports betting. The group soon released a study claiming that widely available sports betting could lead to more than 200,000 jobs in the United States.
The gambling association joined New Jersey in defending its law. The state had already lost six times in various federal courts. Then, in June 2017, the U.S. Supreme Court agreed to hear the case.
Betting on Pitch Speeds
If the high court ruled in New Jersey’s favor, the battle would shift to state capitals — familiar turf for Mr. Kudon, thanks to his years of lobbying for fantasy sports.The biggest potential hurdle were the sports leagues, Mr. Kudon believed. For a century, the leagues had regarded gambling as radioactive, arguing that the federal ban safeguarded the integrity of American sports. For Major League Baseball in particular, there was a history of scandals involving people like Pete Rose, who was caught betting on his team’s games.
In 2017, Mr. Kudon visited Major League Baseball’s headquarters in Manhattan with Mr. Robins, the chief executive of DraftKings, according to people familiar with the meeting. The league, Mr. Robins argued, should join forces with DraftKings and FanDuel. Sports betting was coming, so baseball executives might as well push to legalize it in a manner that granted them some control — and cash.
Some of the executives were receptive. The league’s chief legal officer, Dan Halem, noted that one of the sport’s weaknesses — the slow pace of its games — could become a strength. The longer games lasted, the more opportunities there would be for in-game betting on things like the speed of an upcoming pitch.
The meeting ended with promises to stay in touch.
On Dec. 4, 2017, the Supreme Court held oral arguments in the New Jersey case.
Comments from the justices — including Chief Justice John G. Roberts, who in private practice had represented the American Gaming Association — suggested they were likely to overturn the federal ban.
Mr. Kudon was in the audience, sitting on a wooden bench alongside Mr. Robins. Outside the court afterward, he bumped into Mr. Halem of Major League Baseball.
“We owe you a call,” Mr. Halem told Mr. Kudon.
That follow-up soon came.
Four weeks later, on New Year’s Day, Mr. Kudon signed a deal to represent the M.L.B. and N.B.A. It was a coup: At the same time that the leagues were publicly fighting against sports betting at the Supreme Court, they had found common cause with gambling companies that were pushing state lawmakers to allow exactly that. (The Professional Golfers Association Tour would soon hire Mr. Kudon, too.)
In May 2018, the Supreme Court struck down the federal ban on sports gambling, ruling it infringed on states’ rights. It was the moment Mr. Kudon and his clients had been preparing for.
They had already been working with lawmakers in numerous states who were eager to hobnob with current and former sports officials who had been star players.
Lawmakers in states like West Virginia passed “trigger laws” to authorize sports betting as soon as the court’s ruling came down. Lawmakers in other states also introduced sports-betting legislation.
Baseball and basketball leagues, sensing an opportunity to make money, had their own set of demands.
One was that they wanted betting companies to be required to use data from the sports leagues. The leagues could then charge for that data.
In Michigan, the leading champion of sports betting in the legislature was Representative Brandt Iden. He was among a group of lawmakers whom the P.G.A. Tour hosted at its headquarters in Ponte Vedra Beach, Fla., for golf, dinner and drinks.
Mr. Iden and his colleagues met there with officials from the tour, the N.B.A. and M.L.B., as well as lobbyists from Mr. Kudon’s team, who urged them to require betting companies to use the leagues’ data. Months later, Mr. Iden included that mandate in the bill he introduced. (He did not respond to requests for comment.)
The bill passed and would become a model in other states. Online sports betting got underway in Michigan in January 2021. Mr. Iden left the legislature and became the top lobbyist for Sportradar, which provides data from the leagues to gambling companies.
continued